Professional Experience at WSI Digital Marketing
Position: AI Consultant in Digital Marketing
Company: WSI Digital Marketing
Duration: 5 years (2020 – Present)
Website: https://www.wsiworld.com/
Mission: Accelerating the digital transformation of SMEs through high-performance AI marketing solutions
Part 1: Key Projects & Achievements
I designed and deployed AI tools to automate and optimize the digital strategies for clients (small businesses, SMEs, startups). Key solutions include:
-
"AI Ad Generator" Platform
- Function: Automatically generates multichannel ads (Facebook, Google, LinkedIn) using GPT-4 and DALL·E.
- Example: Produced 100+ ad variants/month for a retail client, with AI-driven A/B testing selecting the best-performing creatives.
-
Intelligent Lead Scoring System
- Function: Real-time analysis of leads (source, behavior, history) to prioritize prospects.
- Impact: Increased conversion rate by 40% for a financial sector client.
-
"Conversion Boost" Chatbot
- Function: AI assistant handling customer inquiries, scheduling appointments, and following up on abandoned carts via WhatsApp and Messenger.
- Result: Reduced response time by 50% for a hotel chain.
-
"Smart Budget Allocation" Tool
- Function: Dynamically optimizes advertising budgets across channels (SEO, SEA, social media) based on historical ROI.
Part 2: Methodology & Technologies
A "Data-Driven & Scalable" approach tailored to businesses:
-
Initial Audit (7 days)
- Analyzing client data (Google Analytics, CRM, past campaigns).
- Identifying friction points in the customer journey.
-
Custom Development
- Tools: Python (Pandas, TensorFlow), Meta/Google APIs, Power BI.
-
AI Models:
- NLP (BERT, GPT) for multilingual content marketing.
- Computer Vision for visual optimization.
- Reinforcement Learning for strategy adjustments.
-
Seamless Integration
- Connecting with client tools (HubSpot, Shopify, WooCommerce).
- Custom dashboards to track key KPIs (CAC, ROAS, engagement rates).
-
Continuous Optimization
- Monthly performance reviews.
- Quarterly updates to algorithms.
Part 3: Tangible Results
For WSI Digital Marketing clients:
- 35% increase in qualified traffic to client websites.
- 30% reduction in advertising costs through AI.
- 1.8x increase in conversion rate for optimized campaigns.
Key Use Cases:
- A restaurant network doubled its online bookings through AI-powered chatbots and geolocation-based campaigns.
- An agritech startup increased its sales by 60% after implementing AI-driven lead scoring.
Testimonial
"AI has allowed our clients to transition from an intuitive marketing approach to a data-driven strategy. The results speak for themselves: rapid growth and measurable ROI."
— Marketing Director, WSI Digital Marketing