Data-Driven Audit of the Customer Journey

I analyze your entire customer journey (website, emails, touchpoints) using AI to identify friction points and optimization opportunities. By cross-referencing behavioral data, conversion rates, and feedback, I provide you with a precise map of areas to improve. My audit includes actionable recommendations to personalize the user experience and increase conversions. The result: a clear roadmap to maximize engagement and sales.

Advanced AI Segmentation

I go beyond traditional marketing segments by using clustering algorithms to identify ultra-precise customer profiles. My approach combines demographic data, purchasing behaviors, and digital interactions to create micro-segments. This enables hyper-targeted campaigns with messages tailored to each persona. For example, detecting "high-potential but inactive customers" for personalized re-engagement efforts.

Real-Time Personalization (Web, Email, Ads)

I integrate real-time recommendation engines on your website, emails, and advertisements. The AI dynamically adapts content, products, and promotions based on each visitor's instant behavior. A customer browsing premium products will automatically see a premium experience, while a bargain hunter will receive differentiated offers. Result: +20 to 35% increase in conversion rate.

Automated Optimization of Advertising Campaigns

I use AI to manage your Google Ads, Meta, and programmatic campaigns. My algorithms continuously adjust bids, targeting, and creatives based on performance. No more micromanagement: the system identifies winning combinations and reallocates the budget to the most productive channels. Save up to 30% on your customer acquisition costs.

Intelligent Marketing Chatbots

I design and deploy advanced conversational assistants that transform your customer interactions. These chatbots, powered by NLP (Natural Language Processing), understand complex queries, respond in real time, and guide visitors toward making purchases or booking appointments. They automatically qualify leads, schedule demos, and even sell simple products 24/7. Unlike basic chatbots, my solutions learn from each interaction to improve their responses. Integrable with your website, WhatsApp, or Messenger, they reduce your team’s workload by up to 40% while increasing lead capture.

Automated Content Generation (Texts, Visuals)

I use generative AI (GPT-4, DALL-E, Midjourney) to produce marketing content at scale, without compromising on quality. SEO-optimized product descriptions, diverse social media posts, personalized emails, and even basic visuals – all aligned with your branding. The AI is trained on your tone and data to maintain editorial consistency. For example: 100 product sheets generated in 1 hour or 30 variations of ad banners tested automatically. A radical time savings (up to -70% on repetitive tasks) while multiplying your A/B tests.

Predictive Analysis of CLV (Customer Lifetime Value)

My models predict the future value of each customer by analyzing their purchase history, interactions, and profile. This allows us to:

• • Focus campaigns on high-value customers
  • Predict churn risks to take proactive retention measures
  • Optimize marketing budgets for the most profitable segments
  • AI also detects "lookalikes" – prospects resembling your top customers. Result: Up to a 25% boost in average customer revenue within 12 months.

Automated Multi-Channel Attribution

No more channel wars: my AI attribution system analyzes every touchpoint (email, social media, ads, SEO) to calculate its true impact on sales. Unlike outdated linear models, AI weights each interaction based on its real influence in the journey. For example, you might discover that your LinkedIn videos generate 3x more indirect sales than expected or that certain SEO keywords have a hidden ROI. These insights allow for smarter budget reallocation.

Dynamic Landing Page Optimization

I use AI algorithms to transform your landing pages into self-optimizing conversion funnels. The system tests in real-time combinations of headlines, visuals, CTAs, and layouts, then dynamically adapts the page based on the visitor's profile (source, history, behavior). A returning buyer will see a different page from a new visitor coming from a Facebook campaign. AI identifies the elements that maximize conversions for each segment, without the need for manual testing. Result: up to a 50% increase in conversion rates, with pages continuously improving.

Automatic Lead Scoring and Qualification

I deploy predictive models that analyze all of a prospect's interactions (website visits, email opens, content viewed, CRM data) to assign a quality score and determine their stage in the buying journey. These scores, updated in real-time, allow your sales teams to prioritize the hottest leads and personalize their approach. AI also detects weak but significant interest signals (e.g., repeated viewing of the pricing page). Benefit: up to a 35% time savings for sales teams and an improved conversion rate.

Smart Product Recommendation

I implement advanced recommendation engines that go beyond the simple "Customers also bought" approach. By analyzing session behavior, purchase history, and even contextual data (weather, trends), AI provides highly relevant suggestions. On an e-commerce site, this could mean adapting recommendations based on whether the customer is in "research" mode or "impulse buying" mode. For a SaaS service, this translates to recommending complementary modules aligned with actual usage. Result: an average increase of 20-30% in average order value.

Sentiment Analysis and Automated Social Listening

My tools continuously monitor social media, customer reviews, and online discussions to analyze the perception of your brand. Unlike basic solutions that only focus on positive/negative sentiment, AI detects nuances (frustration, enthusiasm, confusion) and recurring themes. You receive alerts in case of emerging crises and actionable insights ("your customers find the checkout too complex"). The solution also identifies relevant influencers and content opportunities. Benefit: the ability to anticipate trends and adapt your communication accordingly.

Marketing Budget Optimization (Maximized ROI)

I use self-learning algorithms to intelligently allocate your marketing budgets across channels, campaigns, and periods. The AI continuously analyzes performance (cost per acquisition, conversion rate, customer lifetime value) and reallocates funds to the most profitable combinations. The system takes into account the specific time delays for each channel’s impact—an investment in SEO takes longer to show results than a Google Ads campaign. Result: up to a 40% increase in marketing ROI with the same budget, and the ability to identify underutilized channels.

Market Trend Prediction

My models analyze hundreds of sources (sales data, social media, search engines, industry news) to detect emerging trends before they become obvious. The AI identifies weak signals and correlates them with your internal data to predict: new customer needs, high-potential products, or changes in buying behavior. These insights allow you to adjust your offering and communication 3 to 6 months ahead of your competitors. Particularly useful for product launches and content marketing strategies.

Cross-Channel Automation (Email, SMS, Push Notifications)

I create automated customer journeys that seamlessly orchestrate your communications across all channels. The AI determines the best timing, channel, and message for each interaction based on customer behavior. For example, an abandoned cart triggers a push notification first, then a follow-up SMS an hour later, followed by a personalized email the next day—with message variations automatically tested. The system continuously learns which sequence works best for each profile. Result: 25% improved open rates and a consistent customer experience.

Dynamic Creative Optimization (Adaptive Ads)

I deploy solutions that generate and test thousands of variations of your advertising creatives in real-time. The AI automatically adjusts visuals, text, and CTAs based on the audience, context, and performance. A single campaign can thus display different banners for: a young mobile user vs. an older desktop user, or depending on the time of day. The system identifies winning combinations and amplifies them while quickly discarding underperforming ones. Result: up to 60% increase in CTR and a 30% reduction in customer acquisition costs.

AI-Powered Keyword Optimization and SEO

I use advanced language processing models to revolutionize your SEO strategy. My system analyzes actual user queries, seasonal trends, and search intent to identify opportunities that traditional tools miss. The AI suggests high-potential, low-competition keywords, optimizes your link structure, and even automatically rewrites your metadata to improve CTR. Unlike static approaches, the solution adapts in real-time to search engine algorithm updates. Result: organic traffic increased by 30 to 80% depending on the case, with content always aligned with the latest SEO developments.

Automated Customer Review Management

I deploy intelligent systems that collect, analyze, and respond to customer reviews across all channels (Google, TripAdvisor, e-commerce sites). The AI automatically classifies feedback by sentiment and theme (product quality, customer service, delivery), detects urgencies (negative reviews to prioritize), and can even suggest or generate personalized responses. For platforms where reviews are crucial (hospitality, e-commerce), the system also proposes targeted corrective actions. Benefits: 60% reduction in management time, significant improvement in average ratings, and proactive detection of recurring issues.

Detection of Relevant Influencers by AI

My tool scans social media, blogs, and video platforms to identify influencers that are truly aligned with your brand. Beyond simple follower metrics, the analysis considers: real engagement, audience quality, tone, and even compatibility with your values. The system also evaluates the potential ROI of each partnership by comparing it with similar collaborations in your industry. You receive a shortlist ranked by relevance and impact potential, with insights on how to approach each influencer in a personalized way. Up to 3x more effective than manual methods for finding partnerships that truly convert.

Simulation of the Impact of Marketing Strategies

I develop predictive models that allow you to virtually test different strategies before committing budgets. The AI simulates the potential impact on your KPIs (sales, brand awareness, customer acquisition) based on variables such as: allocated budget, seasonality, or competitive actions. You can compare scenarios like: "What happens if I double my TikTok investments at the expense of SEM?" or "What is the optimal impact between a flash promotion and a loyalty campaign?". These simulations, fueled by your historical data and industry benchmarks, significantly reduce marketing risks.